The second video I’ve made for Google is now online! Once again, a wonderful experience with Google and YouTube teams in Singapore and Pakistan. It was really exciting to see it shown on gigantic screens at the YouTube Pulse event held in Karachi on Jan 17, 2019.
I directed it, Rizwan Sherazi shot it, Sohail edited, Muhammad Asif did post production, Taha Malik did the sound, with Baber Elishah and Ibtisam Khanzada assisting.
We shot it on the Blackmagic URSA Mini Pro in Blackmagic RAW, let me know what you think of the result!
I recently directed and produced this video for Google. The video is featured on Think With Google, highlighting their partnership with Daraz.pk on their 2017 Black Friday sale. Working with the team at Google was an educational experience, they knew exactly what they wanted and we chipped away at the script until we got exactly that. One thing worth mentioning here is that the folks at Google liked the style of animation in this video so much, they’re including it in their global guidelines for case study videos.
I directed testimonials of winners from the Tarang Mazay ki Jeet promotion across Pakistan. This is the first one they’ve released:
This is one of the two main commercials I just made for L’Oréal Professionnel‘s IT Looks. This one promotes Majirel Burgundy, which is exclusively for use in salons, and stars the lovely Zara Peerzada.
The credits are:
Agency: Orientm McCANN
DOP: Shahzad Khan
Focus Puller: Sultan Bhai
Gaffer: Asif Hassan
Assistant Director: Waqas Ali
1st AD: Jahanzaib Khalid
Line Producer: Ahmed Bashir
Art Director: Tanya Mirza
Wardrobe and Styling: Hira Tareen
Hair and Makeup: Depilex
Voiceover: Iman Shahid
Music and Sound Design: Taha Malik
Colour and Graphics: Vertex Media
Directed, produced and edited by me
- the look – metronomy
- eyes be closed – washed out
- sutphin boulevard – blood orange
- groove me – maximum ballooon
- summer song – yacht
- not in love (feat. robert smith) – crystal castles
- stop me – mark ronson ft. daniel merriweather
- brush the heat – little dragon
- white pepper ice cream – cibo matto
- girls – death in vegas
- only shallow – my bloody valentine
- secret mobilization – deerhoof
- the loudest sound – the cure
- all to all – broken social scene
- youthless – beck
- polaridad – omar rodriguez lopez
- into my arms – nick cave & the bad seeds
oh i shot this ages ago but couldn’t decide what to do with it. and then i stopped thinking.
I’ve set up a production house called Innuendo Films. Bought the URL and everything and as stuff gets done I’ll be updating both sites. Even got a tiny office in Tauheed Commercial Area. Nigel Xavier and I have been working on a few projects for Toyota, PAKSAT and a couple of other clients, so watch this and/or that space. In the meanwhile, I’ve uploaded pictures from the shoots on the IF website.