I’m a Director/Producer based in Pakistan, and have been working in the media and film industries since 1997. I’ve worked on TVCs and branded shows for brands like Pepsi (two major projects were Pepsi Battle of the Bands and Pepsi Inside Edge), Benson and Hedges (B&H Global Beat), Coca Cola (Coke Studio) and numerous TVCs for these and other brands like British American Tobacco, Unilever, Procter and Gamble, etc.
I studied Film-making and did my Masters in Communication and Media Studies at SAE Institute. Some of my work experience: Senior Producer at Pyramid Productions, Karachi; Bureau Coordinator at NBC News in Islamabad; in London I worked for GEO TV as producer, and BBC Urdu’s website as Video Director/Producer; I was Project Manager on Coke Studio Season 1, then Senior Producer Current Affairs at DawnNews and Multimedia Editor at Dawn.com, and Editor of Spider Magazine. I was gaffer on Sabiha Sumar’s feature film Good Morning Karachi, and taught film-making at Habib University.
Currently I’m working as the Head of Content at Starcom Pakistan/ Brainchild Communications/ Z2C Limited. I’ve been making TVCs, documentaries and digital videos.