Category: Work

  • Photography – Urban decay

    Photography – Urban decay

    I’ve been struggling with ideas for a photography exhibition. Having spent most of my life in Karachi, I have witnessed its steady decline and have inadvertently documented it with pictures. Perhaps this would be a good place to start. Let me know if you like the idea.

  • Update!


    Hi guys, I’m still here at Z2C Limited/ Brainchild/ Starcom Pakistan. I’ve done a lot of work since my last post. I made two more videos for Google, including one case study on Mondelez, and another about a partnership with Easypaisa. Made a series of videos for Bridal Couture Week, sponsored by Telenor. I finished…

  • Second video for Google

    The second video I’ve made for Google is now online! Once again, a wonderful experience with Google and YouTube teams in Singapore and Pakistan. It was really exciting to see it shown on gigantic screens at the YouTube Pulse event held in Karachi on Jan 17, 2019. I directed it, Rizwan Sherazi shot it, Sohail…

  • New video for Google

    I recently directed and produced this video for Google. The video is featured on Think With Google, highlighting their partnership with on their 2017 Black Friday sale. Working with the team at Google was an educational experience, they knew exactly what they wanted and we chipped away at the script until we got exactly…

  • A million views!

    Just found out that this video I shot has a million views: Here’s the second one:

  • BBC – The Travel Show

    I shot this footage in May 2016, and was finally able to see it recently on BBC World!

  • Shoot for BBC

    I shot this for @BBC’s @BenjaminZand last year: The World’s Most Dangerous City?

  • Tarang Mazay ki Jeet 1 Crore Winner Testimonial

    DOP: Shani Ali Line Producer: Attu Bhatti Focus Puller: Yameen Qureshi Assistant Camera: Mohammad Farid Production: Benish Mahmood & Najeeb Ullah @ Starcom Mediavest Pakistan Direction & post production by me

  • Ego

    I’ve recently started working with local fashion brand Ego on promotional videos. This is the first one that we’ve finished:

  • Tarang Mazay ki Jeet Testimonial

    I directed testimonials of winners from the Tarang Mazay ki Jeet promotion across Pakistan. This is the first one they’ve released: